Which? is calling for tougher powers to tackle nuisance calls has persuaded the Government to launch an action plan to address this issue:
Amongst other things, they are asking for:
- Consent to be contacted by 3rd parties to have an “expiry date”.
- Businesses to have to prove to the Information Commissioner’s Office (ICO) that the individual gave consent.
- Enforcement action against companies that break the rules to be strengthened and the threshold for the ICO to take action to be lowered.
- The government to work with industry to develop better ways to protect people, such as forcing companies to reveal the number they are calling from and a short code to report nuisance calls.