A new site “A Spokesman Said” has been launched to help consumers by embarrassing companies into resolving complaints. It is intended as a public platform that uses the power of social media to force a response to consumer complaints about a company. Log your complaint and the clock starts ticking…
Because it is a very public and visible medium, social media is often a good way of getting a response from a company that may otherwise ignore individual emails or letters. This means that those who are social-media-savvy may have an advantage over those for whom Facebook or Twitter are unfamiliar territory. A Spokesman Said may level the playing field.
Of course, this is more likely to work with companies that care about their image. Companies that hold a monopoly position, e.g. train operating companies, may be less influenced by this approach.
It never hurts to try though. And the more visible the problems with a company (even those that are generally unresponsive) become, the greater the chance that the company will tidy up its own behaviour, or a regulator or politician may step in to force their hand.
Click the link to visit the A Spokesman Said website.